Overview

Nykaa stands as India's leading beauty, personal care, and fashion e-commerce platform, offering an extensive range of products across multiple categories. Founded in 2012 by Falguni Nayar, Nykaa has redefined online beauty and lifestyle shopping by providing authentic products, expert-curated content, and a premium user experience.

With a commitment to authenticity and excellence, Nykaa operates across online channels and a rapidly expanding chain of physical stores under the Nykaa Luxe, Nykaa On Trend, and Nykaa Kiosks formats. Trusted by millions of customers nationwide, Nykaa brings the best of global and Indian brands to a single platform, making beauty and fashion accessible to all.

About Nykaa

Headquartered in Mumbai, Nykaa has grown exponentially from a pure-play e-commerce company into an omnichannel retailing powerhouse. The brand name "Nykaa," derived from the Sanskrit word "Nayaka," meaning 'one in the spotlight,' embodies its mission to celebrate individual beauty and confidence.

Nykaa’s ecosystem covers:

• Nykaa Beauty: In-house range of makeup, skincare, and wellness products developed with a focus on quality and innovation.
• Nykaa Fashion: Launched in 2018, offering over 1,500 brands across categories like apparel, accessories, and footwear.
• Nykaa Man: A dedicated platform for men’s grooming, wellness, and lifestyle needs.
• Nykaa PRO: An exclusive membership program for beauty professionals and makeup artists.

Nykaa's business model thrives on a curated approach, educational content, beauty consultations, and a personalized shopping experience, ensuring a superior customer journey from discovery to delivery.

Offers

Nykaa is renowned for its frequent sales and offers that attract millions of beauty and fashion enthusiasts. Some popular promotions include:

• Nykaa Pink Friday Sale: A mega annual sale offering discounts up to 50% on top beauty brands.
• Nykaa Hot Pink Sale: Seasonal discounts across skincare, haircare, and makeup categories.
• Exclusive Brand Collaborations: Launches and special deals with global beauty giants like MAC, Huda Beauty, Maybelline, and more.
• First-time User Discounts: Special coupons and cashback offers for first-time app users and newsletter subscribers.
• Nykaa Luxe Rewards: Loyalty programs offering points for every purchase that can be redeemed against future orders.

Visit the official website for the latest offers and exclusive launches: www.nykaa.com.

Latest News on Nykaa

Nykaa continues to make headlines for its innovations, expansions, and industry leadership:

• Nykaa FY24 Performance: Achieved remarkable growth with a 25% year-on-year rise in consolidated revenue, reflecting strong consumer demand and strategic brand partnerships.
• Nykaa’s New Private Labels: Expansion into wellness, personal care, and intimate wear under brands like Earth Rhythm and Nykd by Nykaa, enhancing product portfolio and brand appeal.
• International Expansion: Nykaa announced plans to explore opportunities in the Middle East and Southeast Asian markets to tap into the growing demand for premium beauty and fashion products.
• Leadership Updates: Strengthening its management team by appointing seasoned industry professionals across technology, finance, and marketing divisions to drive future growth.
• Nykaa’s Tech Transformation: Major investments into AI-powered personalization, enhancing customer journey through customized recommendations and virtual try-on features.

Important Highlights

In addition to its dominant market position, Nykaa stands out for several strategic initiatives and achievements:

• Nykaa IPO Success: In 2021, Nykaa became one of India's first profitable e-commerce companies to go public, listing with stellar valuations on the NSE and BSE.
• Empowering Women: Over 85% of Nykaa’s workforce comprises women, reflecting its commitment to gender diversity and empowerment.
• Sustainability Initiatives: Launching eco-conscious brands and products and actively reducing plastic waste through sustainable packaging initiatives.
• Content-Driven Commerce: Robust beauty content hubs like Nykaa TV and the Beauty Book drive engagement, tutorials, expert tips, and style guides to empower shoppers with knowledge.
• Omnichannel Strength: Operating 145+ physical stores across India, reinforcing its online-offline integration and enhancing customer reach.
• Nykaa Army: A growing community of over 5000+ beauty influencers driving product discovery and trend-setting among Gen Z and Millennial audiences.

Shop with Confidence

Nykaa’s official platform guarantees 100% authentic products sourced directly from brands and authorized distributors. Customers benefit from easy returns, multiple payment options, and quick delivery services ensuring a seamless shopping experience.

For updates on new launches, upcoming sales, and beauty trends, subscribe to the Nykaa Newsletter or explore their extensive product range today at www.nykaa.com.