Overview

Myntra is India's premier fashion and lifestyle e-commerce platform, offering a vast selection of apparel, footwear, accessories, and beauty products. Established in 2007, Myntra has revolutionized the online fashion industry by providing a seamless and personalized shopping experience to its customers across the country.

About Myntra

Founded by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena, Myntra began as a platform for personalized gift items before transitioning to fashion and lifestyle products in 2011. Acquired by Flipkart in 2014, Myntra operates as an independent entity, focusing on delivering the latest trends and styles to fashion-conscious consumers. With a user base of over 75 million, Myntra offers products from more than 13,000 brands, including both international labels and homegrown favorites.

Offers

Big Brands Bash

From April 25 to April 27, 2025, Myntra is hosting the Big Brands Bash, offering up to 80% off on a wide range of products, including apparel, footwear, makeup, jewellery, and more. This is an excellent opportunity for shoppers to revamp their wardrobes with premium brands at unbeatable prices.

Great Indian Wedding Sale 2025

Earlier this month, Myntra launched the Great Indian Wedding Sale 2025 from April 16 to April 20, featuring exclusive deals on wedding wear for both men and women. The sale included intricately embroidered suits, sarees, kurtas, sherwanis, and Nehru jackets, catering to every wedding function.

Latest News on Myntra

Surge in Travel-Related Sales

Myntra has reported a significant increase in demand for travel-related products. Orders for trolley bags have seen a nearly five-fold rise from March to April 2025 compared to the previous two months. Additionally, the demand for backpacks has doubled, and sunglasses have experienced a 29-fold increase in sales, indicating a robust travel season.

Financial Performance

In the fiscal year ending March 31, 2025, Myntra's revenue grew by 25% to ₹4,375 crore. However, the company's losses widened by 31% to ₹782 crore, primarily due to increased advertising and promotional expenses, which accounted for 32% of total expenses.

Leadership Changes

Raghu Krishnananda, Myntra's Chief Product & Technology Officer, announced his decision to step down from his role. Under his leadership, Myntra's tech and product strategy remained agile and scalable, aligning closely with business goals.

Technological Innovations

Myntra has introduced a ChatGPT-powered search feature, enhancing product discovery for users. This AI-driven tool allows customers to explore curated looks by typing keywords, offering a more personalized shopping experience.

Additional Highlights

Express Delivery Service

Myntra's M-Express delivery service ensures that shoppers receive their orders within 24–48 hours for products marked with the 'M-Express' tag, providing a swift and reliable shopping experience.

Digital Fashion Reality Show

Myntra launched its first digital reality-based show, Myntra Fashion Superstar, aimed at identifying and rewarding India's next big fashion influencer. The show features contestants competing in fashion challenges, judged by a panel of industry experts.

Acquisitions and Investments

Over the years, Myntra has made several strategic acquisitions to enhance its technological capabilities and market reach. Notable acquisitions include Jabong, Native5, Cubeit, InLogg, Witworks, and Pretr Online Services Pvt. Ltd.

International Expansion

Myntra is expanding its footprint internationally by partnering with UAE-based e-commerce platforms Namshi and Noon, targeting the Middle Eastern market. This move aims to cater to the significant population of Indian descent and the region's affinity for Indian designs.